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Traditional Quality for Superior Dining

The Blue Ribbon brand means Black Angus Beef from North America’s premier cattle growing region. It means quality products raised by traditional growers who take pride in the quality they produce. Blue Ribbon Angus Beef always delivers the rich, rewarding satisfaction that only an exceptional meal provides.

Increase Sales and Build Success

Market studies show that consumers who buy beef generate more revenue because they drive sales of complementary products. So encouraging and stimulating sales of quality beef pays dividends. And that’s traffic that can make a big and positive difference on your bottom line.

  • Shopping baskets with beef have 1.85 times the value of an average shopper basket

    — The Beef Checkoff, beefretail.org

  • Compared to other proteins, baskets with beef drive greater sales

    — The Beef Checkoff, beefretail.org

  • Shoppers buying ground beef
 and steak spend more on each trip

    — 2012 Power of Meat Report

Satisfy Consumer Demand

Consumers recognize and prize Angus beef more than any other breed. Offer them Blue Ribbon Angus Beef, and you’re providing exactly what your consumers want. Plus, Blue Ribbon gives you a flexible program with the benefits of a strategically located production facility that provides unmatched service to Western markets.

Traditional Quality for Superior Dining

The Blue Ribbon brand means Black Angus Beef from North America’s premier cattle growing region. It means quality products raised by traditional growers who take pride in the quality they produce. Blue Ribbon Angus Beef always delivers the rich, rewarding satisfaction that only an exceptional meal provides.

Increase Sales and Build Success

Market studies show that consumers who buy beef generate more revenue because they drive sales of complementary products. So encouraging and stimulating sales of quality beef pays dividends. And that’s traffic that can make a big and positive difference on your bottom line.

  • Shopping baskets with beef have 1.85 times the value of an average shopper basket

    — The Beef Checkoff, beefretail.org

  • Compared to other proteins, baskets with beef drive greater sales

    — The Beef Checkoff, beefretail.org

  • Shoppers buying ground beef
 and steak spend more on each trip

    — 2012 Power of Meat Report

Satisfy Consumer Demand

Consumers recognize and prize Angus beef more than any other breed. Offer them Blue Ribbon Angus Beef, and you’re providing exactly what your consumers want. Plus, Blue Ribbon gives you a flexible program with the benefits of a strategically located production facility that provides unmatched service to Western markets.

For sizzling hot marketing support, click here.